Privacy Policy

Effective Date: June 2, 2021. You can view the prior policy here

1661, Inc. ("we," "us," "our") provides this Privacy Policy to inform you about our collection, use and disclosure of information when individuals ("you") visit www.alias.org and our mobile applications ("Apps") and any other properties that link to this policy (together, the "Service"). This Privacy Policy may be updated from time to time. If we make any changes, we will post the new Privacy Policy here. You are advised to consult this policy regularly for any changes.

As used in this Privacy Policy, the terms "using" and "processing" information include using "cookies" on a computer or using software development kits ("SDK") on a mobile application, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, combining, disclosing and transferring information within our organization or among our affiliates.

Region-Specific Disclosures. We may choose or be required by law to provide different or additional disclosures, relating to the processing of Personal Information (as defined below) about residents of certain countries, regions or states. Please refer below for disclosures that may be applicable to you:

  • For residents of the State of Nevada, Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Although we do not currently sell covered information, please contact us at [email protected] to submit such a request.

  • For residents of the State of California, please click here for additional California-specific privacy disclosures.


Information We Collect From You or Other Sources. In the course of using the Service, we may ask you for certain information that can be used to contact or identify you, including, but not limited to, your name, email address, phone number and payment card and billing information and any other information you provide when you communicate with us ("Personal Information"). "Personal Information" does not include aggregated or deidentified information that is maintained in a form that is not reasonably capable of being associated with or linked to an individual.

We collect Personal Information in connection with your registration with the Service and use of the Service. If you decide to register, you must provide a username and you can choose what other information you provide as part of your profile. Other users may see your username on the Service.

We collect any information you submit to us through a "Submit A Request" customer support form, such as contact information and any other information you provide in the inquiry submission.

Our Apps may collect information about the precise location of your mobile device if you enable location services and grant permission. We may also use your IP address to derive your computer or mobile device's general location.

Information We Collect Automatically. When you use the Service, whether as a registered user of alias or as a non-registered user (each, an "alias User"), our servers automatically record certain technical information from your browser and device, which may include information such as your computer's IP address, your mobile device identifier, your browser type and version, the webpage you were visiting before you came to the Site, parts of the Service that you use, the time spent on those areas, information you search for on the Site or Apps, access times and dates, and other statistics. We may collect this technical information using cookies, SDK or similar technologies, such as web beacons, pixels or tags. We (or our third-party partners) may use cookies, SDK or similar technologies to collect such information for advertising, for monitoring and analysis, to personalize your experience on the Service, and for other purposes. See the "Digital Advertising and Analytics" section of this Privacy Policy to learn more about the use of this information and the choices available to you.

To manage cookies, an individual may change their browser settings to: (i) notify them when they receive a cookie, so the individual can choose whether or not to accept it; (ii) disable existing cookies; or (iii) set their browser to automatically reject cookies. Please note that doing so may negatively impact an individual’s experience accessing the Service, as some features and services on our Site and Apps may not work properly. Depending on an individual’s device and operating system, they may not be able to delete or block all cookies. In addition, if an individual wants to reject cookies across all their browsers and devices, they will need to do so on each browser on each device they actively use. An individual may also set their email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether they have accessed our email and performed certain functions with it.

We may combine the information we receive from you with information (including Personal Information) we obtain from other sources. We may aggregate your information with information collected from other alias Users to provide you with a better experience, to improve the quality and value of the Service, and to analyze and understand how the Service is used.


We may use the information we collect for the following purposes:

  • To provide the Service, complete your transactions, and respond to your inquiries, including to send you emails to confirm your listing status and any updates;

  • To communicate with you and contact you with alias newsletters, email updates, marketing or promotional materials and other information that may be of interest to you;

  • To maintain, operate, monitor, customize, improve, and analyze use of the Service;

  • To tailor the Apps and the Service to your interests;

  • For internal business purposes, including analytics and marketing purposes;

  • To comply with law and maintain the security of the Service and our business; or

  • As otherwise disclosed at the time of collection or use.

If you decide at any time that you no longer wish to receive marketing communications from us, please click "Unsubscribe" at the bottom of any marketing email you receive from us (no login required).


For Direct to Buyer items, you, as the seller, may receive and process a buyer’s Personal Information (e.g., name, email address, and shipping address, etc.) and you therefore will be considered a separate and independent data controller of buyers’ Personal Information under applicable law (i.e., someone who decides what personal data is collected and the purpose for which you will use such data). 

This means that you are responsible for protecting any Personal Information you may receive or process, and you must comply with all relevant legal requirements. This includes applicable data protection and privacy laws that govern the ways in which you can use such buyer Personal Information. For example, if you as the Direct to Buyer seller accidentally disclose a buyer’s name and email address when fulfilling another buyer’s order, you, and not us, will be responsible for that unauthorized disclosure.

We expect you to respect the privacy of the buyers whose Personal Information you may receive. You are not authorized to use the Personal Information for unauthorized transactions or sending unsolicited messages in violation of any applicable laws or regulations, including any applicable consent requirements. In addition, as a data controller, if and to the extent that you process buyers’ Personal Information outside of the Service, you may be required under applicable data protection and privacy laws to honor requests received from such buyers for data access, portability, correction, deletion, and objections to processing. Also, if you disclose Personal Information without such buyer’s proper consent, you are responsible for that unauthorized disclosure. This includes, for example, disclosures you make or unintentional data breaches. Please bear in mind that you are responsible for knowing the standard of consent required in any given instance.

If you and we are ever found to be joint data controllers of buyers’ Personal Information, and if we are sued, fined, or otherwise incur expenses because of something that you did as a joint data controller of buyer Personal Information, you agree to indemnify us for the expenses incurred in connection with your processing of such buyer Personal Information.


We may share your information with third parties as described in this section.

Profile Information. As noted above, when you create a profile on the Service, other registered users may be able to see the information that you include in your profile. You should exercise care in deciding what information to provide.

Affiliates. We may share information with our affiliates, including Flight Club New York LLC, which will handle the information under their own respective privacy policies. Where required by law, we will give you a choice about this sharing.

Service Providers. We may employ third-party companies and individuals to facilitate the Service, to provide the Service on our behalf, to perform Service-related functions (for example, payment processing services, maintenance services, database management, marketing, security and fraud purposes, web or advertising analytics, and improvement of the Service’s features) or to assist us in analyzing how the Service is used.

Compliance with Laws and Law Enforcement. We cooperate with government and law enforcement officials and private parties to enforce and comply with applicable laws and regulations. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect our property and rights or the property and rights of a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, harmful, unethical or legally actionable activity.

Business Transfers. We may sell, transfer or otherwise share some or all of our assets, including your information, in connection with a potential or actual merger, acquisition, reorganization or sale of some or all of our assets or in the event of bankruptcy.

With Consent or Notice. We may share your information with your consent or as otherwise disclosed at the time of data collection or sharing.

Aggregated and Deidentified Information. We may share aggregated or deidentified information without limitation. This includes sharing the types of technical information that we collect as described above (including information that identifies a device), to the extent permitted by law.


We may partner with ad networks and other ad serving providers ("Advertising Providers") that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Service and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

You can visit www.aboutads.info or www.networkadvertising.org/managing/opt_out.asp to learn more about interest-based advertising and how to opt-out of this advertising on your browser by companies participating in industry self-regulatory programs.

To learn more about interest-based advertising in mobile apps and to opt out of this type of advertising by companies that participate in the Digital Advertising Alliance’s AppChoices tool, please download the version of AppChoices for your device, available at the links below:

DAA AppChoices iOS

DAA AppChoices Android

DAA AppChoices Amazon

Note that choosing to opt out will not stop advertising from appearing in your browser. It may make the ads you see less relevant to your interests. Advertising Providers may continue to collect data for other purposes, including analytics and other operational purposes.

If you delete your cookies, reset your device advertising identifier, or use a different browser or mobile device, you will need to renew your opt-out choice. You may also be able to limit data collection for advertising purposes using tools available on your device. Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, the Service may not function as intended. We may also work with third parties that collect data about your use of the Service and other sites or apps over time for non-advertising purposes. We use Google Analytics and other third-party services to improve the performance of the Service and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use the Service, visit https://www.google.com/policies/privacy/partners/, and to opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.

We display targeted advertising to individuals through social media platforms, such as Facebook and other social media forums. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Service while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. We may share a unique identifier, such as a user ID or hashed email address, with these platform providers or they may collect information from our Site visitors through a first-party pixel, in order to direct targeted advertising to an individual or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If an individual does not want to receive targeted ads on their social networks, they may be able to adjust their advertising preferences through their settings on those networks. An individual may learn more about advertising preferences by clicking on the link provided below. Please note that this link is provided for convenience only and we do not control the content or features that may be available on third-party services.

To learn more about advertising preferences on Facebook, please visit: https://www.facebook.com/help/109378269482053.


If you have registered with the Service, you may review, update, correct or delete the information in your profile through your profile page. If you would like us to delete your record in our system, please contact us at [email protected] with a request that we delete your Personal Information from our database. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.


We use appropriate security measures to protect against the loss, misuse or alteration of your Personal Information. To make sure your Internet browser is using the latest security features, you may want to download the most recent version of it, which should have full SSL (Secure Socket Layer) support.

The Service may contain links to other websites and apps. If you click on a third-party link, you will be directed to that third party’s website or app. The fact that we link to a website or app is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third-party websites or apps. These other websites and apps may place their own cookies or other files on your computer, collect data, or solicit information from you. Other sites follow different rules regarding the use or disclosure of the information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

The Service may also include integrated social media tools or "plug-ins," such as social networking tools offered by third parties. If you use these tools to share Personal Information or you otherwise interact with these features on the Service, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with us and the general public. Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to carefully read the privacy policies of any accounts you create and use on third-party websites or apps.


The Service is not directed to children under the age of 18. We do not knowingly collect Personal Information from children under 18. If a parent or guardian becomes aware that his or her child has provided us with Personal Information, he or she should contact us here. If we become aware that a child under 18 has provided us with Personal Information, we will delete such information from our files.


If you have any questions, comments or concerns about this Privacy Policy, please contact us at [email protected].

Alternatively, inquiries may be addressed to:


Attn: Privacy Department P.O. Box 91258 Los Angeles, CA 90009


Effective Date: June 2, 2021

This section contains disclosures required by the California Consumer Privacy Act of 2018 ("CCPA") and applies only to "personal information" that is subject to the CCPA. These California disclosures supplement the information contained in our Privacy Policy and apply solely to individual residents of the State of California ("consumers" or "you"). Unless otherwise expressly stated, all terms in this section have the same meaning as defined in our Privacy Policy or as otherwise defined in the CCPA. Consumers with disabilities may access this notice by contacting [email protected] for an alternative format of this notice.

For purposes of this section, personal information does not include:

  • Publicly available information from government records;

  • Deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you;

  • Information excluded from the CCPA's scope, such as:

    • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;

    • Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or the California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994;

  • Information relating to our job applicants, employees, contractors and other personnel; and

  • Information about employees and other representatives of third-party customers or entities we may interact with.

Personal Information We Collect and Disclose for a Business Purpose. We collect the categories of personal information about California consumers identified below.

  1. Personal and online identifiers (such as first and last name, email address, or unique online identifiers);

  2. Categories of information described in Section 1798.80(e) of the California Civil Code (such as phone number, bank account number, credit card number, or debit card number);

  3. Commercial or transactions information (such as records of personal property or products or services purchased, obtained or considered);

  4. Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement);

  5. Geolocation information;

  6. Inferences drawn from the above information about your predicted characteristics and preferences; and

  7. Sensory information (such as call recordings).

In the past 12 months, we have disclosed all of the categories of California consumers’ personal information described above to third parties for business or commercial purposes, as described in more detail below under "Recipients of California Personal Information".

Categories of Sources. We collect the personal information described above under "Personal Information We Collect and Disclose for a Business Purpose" in categories A, B, D, E, and F from the following sources:

  • Consumers, including through activity on our Apps;

  • Service providers; and

  • Affiliates not under the alias brand.

We collect the personal information described above under "Personal Information We Collect and Disclose for a Business Purpose" in categories C and G from the following source:

  • Consumers, including through activity on our Site and Apps;

Why We Collect, Use, and Share California Information. We use and disclose the personal information we collect for one or more of our commercial and business purposes, as further described in this Privacy Policy. These commercial and business purposes include, without limitation:

  • Our commercial purposes, which include:

  • Facilitating transactions on alias;

  • Fulfilling transactions made on alias; and

  • Marketing and advertising for alias.

  • Our business purposes as identified in the CCPA, which include:

  • Auditing related to our interactions with you;

  • Legal compliance;

  • Detecting and protecting against security incidents, fraud, and illegal activity;

  • Debugging to identify and repair errors that impair existing intended functionality;

  • For the performance of services on our behalf, such as the provision of customer service, the processing or fulfillment of orders and transactions, the verification of customer information, the processing of payments, the provision of advertising, marketing or analytic services, and the provision of other similar services on our behalf;

  • Internal research for technological improvement;

  • Activities to maintain and improve our services;

  • Short-term, transient uses; and

  • Other operational purposes.

We may also use and disclose the personal information we collect to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

Recipients of California Personal Information. As described in our Privacy Policy, we share personal information with third parties for business purposes or we may sell your personal information to third parties, subject to your right to opt out of those sales (see the "right to opt-out of personal information sales" below).

We do not "sell" the personal information we collect to third parties as most people would typically understand that term. However, we do allow certain advertising networks, social media companies and other third-party businesses to collect and disclose your personal information directly from your browser or device through cookies and related technologies when you visit or interact with our Site or otherwise engage with us online. Please see the "Digital Advertising and Analytics" section of our Privacy Policy for more information about how third parties use cookies and related technologies to collect information automatically on our Site and other online services, and the choices you may have in relation to those practices.

We disclose the categories of personal information described above to the categories of third parties listed below for business purposes:

  • Service providers;

  • Affiliates not under the alias brand; and

  • Government entities.

Your Rights Regarding Personal Information. California residents have certain rights with respect to the personal information collected by businesses. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:

  • The right to know the categories and/or specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information.

  • The right to request that we delete the personal information we have collected from you or maintain about you.

  • The right to opt out of the sale of your personal information.

  • The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.

How to Exercise Your California Consumer Rights:

  • To exercise your right to know and/or right to deletion:

    • By Email: Please contact us by email at [email protected] with an explanation of the rights you wish to exercise and submit the required verifying information, as further described below.

    • By Mail: You may also exercise your right to request that we delete the personal information we have collected from you or maintain about you by sending a letter to us by mail that explains you would like to exercise this right and that includes your name. You can send this letter to us at the following address: alias, Attn: alias CCPA, P.O. Box 91258, Los Angeles, CA 90009.

  • To exercise your right to opt out of personal information sales: As noted above, we do not "sell" personal information as most people think of that term. Please see the "Digital Advertising and Analytics" section of our Privacy Policy for more information about how third parties use cookies and related technologies to collect information automatically on our Site and Service, and the choices you may have in relation to those activities.

In certain circumstances permitted by the CCPA or because of a conflict with applicable law, we may deny all or part of a request to exercise the above rights, in which case we will notify you of such denial and the reasons for such denial.

Verification Process and Required Information. At a minimum, we will ask you for your name, email address, and telephone number. Note that we may need to request additional information from you to verify your identity or process your request, although you will not be required to create an account with us to submit a request or have it fulfilled. We will use the personal information you provide us in connection with your exercise of the above rights only to review and comply with your request.

Authorized Agent. You may designate an authorized agent to make a CCPA request on your behalf by designating such agent in writing or through a power of attorney. Before we accept a CCPA request from an agent, we may require the agent to provide us with proof that you have authorized the agent to make the CCPA request on your behalf, and we may need you to verify your identity directly with us.

Minors’ Right to Opt In. We do not sell the personal information of minors under 16 years of age. If you are under the age of 16, you have the right to opt in, or to have a parent or guardian opt in on your behalf, to such sales. Please contact us at [email protected] to inform us if you, or your minor child, are under the age of 16.

Contact Us. If you have any questions, comments, or concerns about these additional California-specific privacy disclosures, please contact us at [email protected]